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Pay-Per-Click (PPC) Advertising

Pay-Per-Click (PPC) Advertising

Pay-Per-Click (PPC) advertising is a digital marketing model in which advertisers pay a fee each time one of their ads is clicked. It's a way of buying visits to your site rather than attempting to "earn" those visits organically. PPC is commonly associated with search engines, as advertisers typically bid on keywords relevant to their target audience.However, there are challenges as well, such as the potential for high costs, the need for ongoing optimization, and the learning curve associated with effective campaign management. Popular PPC platforms include Google Ads, Bing Ads, and social media platforms like Facebook and LinkedIn, each offering its own set of features and audience targeting options.

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